To celebrate London Fashion Week’s move to Soho, Yauatcha Soho collaborated with contemporary fashion designer Charlie May. As part of this she will be taking over our Instagram account on Saturday 19th September, giving us a glimpse into her London Fashion Week. 

We asked Charlie May to tell us more: 

This week we launched the incredibly anticipated collaboration between Yauatcha and Charlie May for London Fashion Week.

I’ve been so excited for this moment, from when we started putting our heads together back in July. I’ve always loved visiting the restaurant for a round of dim sum with friends, and now that London Fashion Week has lifted its roots and moved to Brewer Street, making Soho the epicentre of it all, it made sense to finally collaborate.

I met with the head pastry Chef, Sarah Frankland, to tell her my inspirations for Spring/Summer 2016, as well as show her some swatches of the fabrics we would be using and my favourite flavour combinations. She came back a few weeks later with a collection for us to taste and it was so spot on.

You can really see the link between the macarons and final pieces, as seen in the photo shoot with photographer Iringo Demeter. The black sesame chocolate ganache was made to mimic the black devore striped fabric as well as the poppyseed grey macaron to mimic the micro pleated silk jumpsuits. The white ‘cheesecake’ style works seamlessly alongside the chunky knits, whilst the cinnamon and raison macaron and hazelnut and lemon cake perfectly mimic the boucle nude bobbled ‘teddy’ fabric used throughout the collection. Whilst my collections are always clean and on the minimal side, I always like to focus on layering up textures of beautiful natural fabrics. The patisserie collection I have created with Yauatcha has perfectly mimicked the spirit of the Charlie May woman.

The collection launched on Monday with artist Clym Evernden creating a mural on the classic blue glass door to Yauatcha, Soho, alongside the collection being showcased in the windows.


The collection will be available to buy for two weeks from the 14th September. We look forward to seeing your pictures on Instagram and Twitter!